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not your mother's motel

Hotel Zazz is the brainchild and passion project of hospitality visionary Dr. Sharmin Dharas, an Albuquerque and Nob Hill native. Her parents owned and operated the property as the University Lodge motel since 1996. This meant many long days and late nights as a child, with just the hallways, rooms, and her imagination as her playground.

Ever since then, her mission was simple: create an unforgettable immersive boutique hotel experience though unique art, a melody of chromatic visuals, and a vibration of sounds that breaks free from the ordinary. With a dream, a lot of elbow grease, and some help from local artists, she turned an old motel into a bold hotel that prides itself sustainability, community, and charitable giving

“The vibrancy and life of my culture has been at the heart of the Hotel Zazz design. I hope this project will bring a new colorful culture and experience to the already diverse Albuquerque community, in a different way than we’re used to.”

View our brand pillars below, or click here to read all the press buzz!

fun and quirky

We use fun and quirky aesthetics and immersive experiences that creates a memorable, unique, out-of-the-ordinary feeling, to stimulate, energize and relish all your senses.

community and caring

We’re committed to charitable activities and business association involvement, and taking care of our ambaZAZZadors and local communities.

chromotherapy pioneers

We’re paving the wayx for restorative therapy by providing a visible spectrum of colors that recharge your chakras and balance your energy.

investing in hospitality

We are here to empower aspiring community members through scholarships for hospitality experience and education.

eco-friendly

We are doing our part to keep a low carbon footprint. This includes energy efficient lighting and windows; furniture and art made from upcycled materials; and refurbished construction materials. The end result: a product that looks good and feels good.

we wrote a book

A special glimpse into our hotel through the eyes of a child, The Zazzy Adventures of Roozy and Raffie is an immersive and playful children's book. And for all the adults who read it - you may unlock the location of our hidden speakeasy.

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